What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This title tells the story of how it came about.
Gives advice for how to achieve success, advocating risk-taking and entrepreneurial thinking by presenting examples of people who made unique decisions that paid off.
A collection of provocative favorites from the influential business thinker's top-ranked blog includes "How Much Would You Pay to Be on Oprah's Show?," "The Persistence of Really Bad Ideas," and "Would You Buy Life Insurance at a Rock Concert?" By the author of Purple Cow and All Marketers Are Liars. 60,000 first printing.
A leading economist reveals the methods that enabled him to predict current financial crises while drawing on parallels from other countries and time periods to offer advice on how to make sense of present-day challenges and prepare for the future.
A columnist for Inc. outlines his theories about street-smart businesspeople who appear to possess unique intuitive gifts, in an anecdotal guide that shares real-life stories about how companies met various challenges by identifying potential problems, focusing on goals, and maintaining perspective. 30,000 first printing.
Argues that it's more essential than ever to become indispensable, and the key to being indispensable is overcoming the fears that hold most people back so that one can unleash his or her greatest art, passion, insight and generosity at work. By the best-selling author of Tribes .
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. 40,000 first printing.
Draws on recent findings in neuroscience to offer insight into the roles of such intangibles as intuition, emotional intelligence, and courage in the successes of history-shaping entrepreneurs.
Leadership Lessons From the World's Greatest Car Company. A bold, prescriptive book about the strategies that have made Toyota the world's best car company.
The Microsoft co-founder shares the story of his life while revealing the lessons he has learned throughout his influential career, covering topics that range from his partnership with Bill Gates and his ambitions for private space travel to his world-changing initiatives and his battle against lymphoma. 80,000 first printing.
Draws on the insights of the author's successful workshops to counsel managers on how to apply deeply held beliefs to business environments while enabling significant rewards for supportive companies.
An assessment of the role of value in every aspect of life explains that a price is incurred for every choice, and assesses the inherent costs of such controversial topics as joining a church, promoting longevity, and organ donation.
