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Shoshana Zuboff
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Tous tracés, et alors ? Bienvenue dans le capitalisme de surveillance ! Les géants du web, Google, Facebook, Microsoft et consorts, ne cherchent plus seulement à capter toutes nos données, mais à orienter, modifier et conditionner tous nos comportements : notre vie sociale, nos émotions, nos pensées les plus intimes...
Jusqu'à notre bulletin de vote. En un mot, décider à notre place - à des fins strictement lucratives.
Des premiers pas de Google au scandale de Cambridge Analytica, Shoshana Zuboff analyse cette mutation monstrueuse du capitalisme, où la souveraineté du peuple est renversée au profit non pas d'un État autoritaire, comme on pourrait le craindre, mais d'une nouvelle industrie opaque, avide et toute-puissante, menaçant dans une indifférence radicale notre libre arbitre et la démocratie.
Il est urgent de développer des outils pour appréhender cette situation « sans précédent » et provoquer une prise de conscience internationale. Unanimement salué par la presse, L'Âge du capitalisme de surveillance est un appel à la résistance.
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THE AGE OF SURVEILLANCE CAPITALISM ; THE FIGHT FOR A HUMAN FUTURE AT THE NEW FRONTIER OF POWER
Shoshana Zuboff
- Profile Books
- 5 Septembre 2019
- 9781781256855
THE TOP 10 SUNDAY TIMES BESTSELLER 'Everyone needs to read this book as an act of digital self-defense.' - Naomi Klein, Author of No Logo , The Shock Doctrine , This Changes Everything and No is Not Enough The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.
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THE TOP 10 SUNDAY TIMES BESTSELLER 'E veryone needs to read this book as an act of digital self-defense.' -- Naomi Klein, Author of No Logo, the Shock Doctrine, This Changes Everything and No is Not Enough The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.
